Shopper/Hero is a new project of Post-Museum which is envisaged to be a groundbreaking addition to the world of shopping in Singapore and the region.

The mission of Shopper/Hero is to promote consumption of products which benefit society. The objective of Shopper/Hero is to provide an educational platform regarding the work of NGOs and other cause-related organisations in Singapore and the region while offering consumers a convenient and easy way to purchase products which satisfy their needs and wants while contributing to the various causes.

This Shopper/Hero exhibition in Post-Museum is Phase 1 of the project and offers such an educational and alternative shopping experience. Consumers will learn about different organisations and why they should be supported while purchasing items which contribute directly to these causes. After this location, the exhibition will move to other venues in Singapore, such as libraries and schools.

In the first half of 2009, we will launch Phase 2, an online shopping portal which is the virtual version of Phase 1 but on a much larger scale. The aim is to promote all such organisations in Singapore and the region and to have for sale all their available merchandise.