Fairtrade: Cafédirect
Distributing to Businesses and Consumers in Singapore


We are proud to work with Cafédirect to distribute its fairtrade products to businesses and consumers in Singapore.
We believe that free trade is not the ideal system and that fairtrade is a feasible way to make poverty history. We especially support Cafédirect, a company which only deals with 100% fairtrade products. Cafédirect producers get a guaranteed minimum price for their crops and half of profits from the sale of products are invested back into the farms and communities.
By consuming Cafédirect's products, we not only get high-quality tasty drinks, we also directly help to improve the lives of millions of farmers and their communities.
From WIkipedia:
- Fair trade is an organised social movement and market-based approach to empowering developing country producers and promoting sustainability. The movement advocates the payment of a fair price as well as social and environmental standards in areas related to the production of a wide variety of goods.
- It focuses in particular on exports from developing countries to developed countries, most notably coffee, tea and cocoa.
- In June 2008, it was estimated that over 7.5 million disadvantaged producers and their families were benefiting from fair trade funded infrastructure, technical assistance and community development projects.
ABOUT Cafédirect
From Cafediréct's website:
- Cafédirect is the innovative result of Oxfam, Equal Exchange, Traidcraft, and Twin Trading’s decision to bypass the conventional market and buy coffee direct from disadvantaged growers in developing countries.

- Cafédirect is a pioneer in ethical business we began trading three years before the Fairtrade Foundation mark was first used in the UK and we were the first coffee brand to carry the mark.
- In 2004, we successfully executed the UKs biggest ethical public share issue to become a publicly listed company, raising 5 million from 4,500 investors. The opportunity enabled our grower partners, consumers, employees and founders to own a share in the company and to be directly connected to each other.
- Today we work with 40 grower organisations across 14 developing countries, encompassing over 260,000 farmers and directly improving the lives of more than 1.2 million people.
- Cafédirect is the winner of 8 Great Taste Awards in 2008.


Instant Coffee (Premium quality freeze-dried instant coffee):
- Classics Medium Roast (100g)

A high quality, delicious instant coffee made from a unique blend of Arabica and Robusta beans from all 26 of our coffee growing partners around the world. A smooth full-bodied taste with delicious hints of caramel sweetness.
- Classics Organic Roast Decaffeinated (100g)
Made from 100% organic Arabica beans, gently decaffeinated, our coffee is roasted for a medium-bodied, slightly nutty flavour.
Fresh Ground Blends (For use in filter and espresso machines):
- Espresso (227g)
Our espresso blend is a taste explosion of velvety textures with a smooth aftertaste. Dark and intense with ‘crema’, our blend pays homage to the Italian tradition.
- Medium Roast (227g)

Vibrant full-flavoured with just a hint of spice, the Medium Roast is made with 100% Arabica beans. Grown in the lush green highlands of Central and South America, it’s our original blend, since 1991.
- Organic Medium Roast (227g)
Lively and full-bodied with an enticing aroma, our 100% organic Arabica beans are sourced from our growers in Africa and Latin America whose strict organic methods produce a coffee full of bright clean flavours with the slightest hint of spice.
- Rich Roast (227g)
Dark and intense with a perfect spicy finish, the complex balance of flavours comes from two beans: Arabica, for a rounded flavour with a sweet toffee aroma and Robusta for its full-bodied finish, from Latin America and Africa.

Gourmet Fresh Ground (For use in filter and espresso machines):
- Kilimanjaro (227g)

Lively and unique with hints of blackcurrant and citrus, our Kilimanjaro Gourmet is a finely balanced coffee, offering a smooth, yet complex taste you’d expect from fine single origin Arabica beans.
- Mayan Palenque Organic (227g)
Enticingly smooth with delicate hints of honey and vanilla, our Mayan Palenque Gourmet is a rounded coffee with a velvety smooth texture.

  Coffee Beans:
- Organic Espresso (1kg)
Our organic espresso blend is a taste explosion of velvety textures with a smooth aftertaste. Dark and intense with ‘crema’, our blend pays homage to the Italian tradition.


- English Breakfast Tea (50 tea bags)
This English Breakfast blend creates a perfectly invigorating morning tea. The Kenyan tea leaves give brightness, body and briskness, subtly balanced by the mellow refreshing character of tea from Sri Lanka.



- San Cristobal Drinking Chocolate (250g)
With 40% of the purest, quality cocoa solids (one of the highest cocoa contents on the market), this drinking chocolate has a richness you can really taste. There are no hydrogenated vegetable oils in this drink too!
Please call us at 6396 7980.
Latest update: 0428 on 29 October 2009